This hall is about the different beginnings. Firstly, the reference to the seeds of Pop art, the Dada and Surrealism movement in the first half of the 20th century, when Marcel Duchamp and Man Ray started changing the context of everyday objects and presenting them as artworks.
Even though one cannot use Man Ray’s “The Gift” for ironing anymore, one can appreciate how he pushed the limits of the very essence of the artwork and what art can be made out of.
Secondly, the emergence of Pop art in the late 1950s and early 1960s in both the UK and the USA, represented by Eduardo Paolozzi and Andy Warhol as examples from that period.
Thirdly, the bow to the beginning of Estonian Pop art and avant-garde artists at the time when Estonia was under Soviet Occupation such as Leonhard Lapin and Raul Meel. “Laulev puu” is an example on creating images on a typewriter and represents another paradigm shift.
Lastly, the start of digital art, namely computer generated NFT (non-fungible token) art, artworks by LarvaLabs and Damien Hirst.