What next, Tommy?

As a prelude to Tommy Cash’s Eurovision victory, the pop art museum PoCo opens an exhibition showcasing his works from 2019, alongside the world premiere of portraits by Antti Eklund and Martin Saar. The exhibition poses the question “What next, Tommy?”—suggesting that winning Eurovision 2025 is not the final destination for an unpredictable, boundary-pushing artist whose creative expression is ever-evolving. To quote another iconic figure frequently portrayed in pop art, Winston Churchill: “This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”

The new portrait series by Finnish artist Antti Eklund, making its debut at PoCo, is described by the artist as:

“The series Eurovision 2025 Winner celebrates the Warholian tradition of serigraphy and silk screen printing in the style of Eklund. The golden sunglasses represent Tommy Cash as a legendary global icon—allowing all of Estonia to see gold through his eyes.”

Martin Saar presents his massive and symbolically rich portraits of Tommy Cash—one of which was initiated back in 2022 but will only be completed after being installed at PoCo. Throughout April, Saar will host a public “Art in Progress” events, continuing to refine the portraits live in front of visitors.

Overseeing the exhibition is the hungry yet distant gaze of Andy Warhol, captured in a 1981 performance video of him eating a hamburger. For those new to pop art and curious about its web of references, here’s a fun fact worth dropping into a conversation: Tommy Cash’s video “Espresso Macchiato Winner of Eesti Laul 2025 (and Eurovision 2025)” is a playful tribute to this very Warhol burger video.

Tommy Cash’s works “Hotwheels”, “Demon” and “Mona Lisa” are on loan from the collections of the Art Museum of Estonia and were previously featured in the 2019 exhibition “Tommy Cash & Rick Owens. The Pure and the Damned.”

“What next, Tommy?” is open at PoCo until October 27. PoCo is open daily from 10 AM to 8 PM.