The artwork was created at the height of America’s post-war economic boom. Warhol used an everyday, mass-produced product to blur the line between "high art" and the commercial world. The artist considered Coca-Cola a brilliant symbol because it was equally accessible to everyone. His famous quote sums it up: "The President drinks it, Liz Taylor drinks it, and just think - you can drink the same thing, too. No amount of money can buy you a better Coca-Cola than the one a homeless person on the street corner is drinking."
Kunstiteos valmis Ameerika sõjajärgse majandusbuumi harjal. Warhol kasutas igapäevast masstoodet, et hägustada piiri "kõrge kunsti" ja kommertsmaailma vahel. Kunstnik pidas Coca-Colat geniaalseks sümboliks, sest see oli kõigile võrdselt kättesaadav. Tema kuulus tsitaat võtab selle kokku: "Seda jooob president, seda joob Liz Taylor ja mõtle vaid – sina saad ka sama head jooki juua. Ükski rahasumma ei osta sulle paremat Coca-Colat kui see, mida joob nurgataga asuv kodutu.”
It is possible to book museum rooms, the whole museum or a separate event space PoCo Lab.
ROTERMANNI 2, TALLINN, ESTONIA
In the heart of Tallinn. Rotermanni district. Short walk from the Harbour. Surrounded by dining and shopping options.
EVERY DAY 10:00 - 20:00
N.B. We are closed on 24 Dec, 25 Dec and 1 Jan Shortened opening hours* apply on 23 Dec, 26 Dec and 31 Dec * Open 11:00–18:00 (last admission at 17:00)
Book a tour or room at book@poco.art or +372 5070 175
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ROTERMANNI 2, TALLINN, ESTONIA
In the heart of Tallinn. Rotermanni district. Short walk from the Harbour. Surrounded by dining and shopping options.
EVERY DAY 10:00 - 20:00
- Last entry 19:00
N.B. We are closed on 24 Dec, 25 Dec and 1 Jan Shortened opening hours* apply on 23 Dec, 26 Dec and 31 Dec * Open 11:00–18:00 (last admission at 17:00)
* Every first Monday of the month entry fee for students, teachers, seniors is 5€.
