Chanel No. 5

1985/1997

Andy Warhol

Chanel No. 5 is part of Andy Warhol’s 1985 Ads Series, which consists of ten artworks. In a sense, the famous perfume combines a luxurious lifestyle and mass production at the same time. In addition to perfume, he portrayed companies such as Apple, Paramount, Mobil, Volkswagen, etc. in the series. Warhol explored the relationship between art and commerce and recognized the influence of advertising as a form of visual art. Warhol brought advertisements into the world of art and thereby asked how valuable traditional art is and what is the role of the artist in society.

“Chanel No. 5” on osa Andy Warholi 1985. aasta “Ads” seeriast, mis koosneb kümnest teosest. Teatavas mõttes saavad kuulsas parfüümis kokku luksuslik elustiil ning samas ka masstoodang. Lisaks parfüümile kujutas ta seerias firmasid nagu Apple, Paramount, Mobil, Volkswagen jne. Warhol uuris kunsti ja kaubanduse vahelist suhet ning tõdes, kui mõjukas on reklaam kui visuaalkunsti vorm. Warhol tõstis reklaamid kunstimaailma ning küsis seeläbi, kui väärtuslik on traditsiooniline kunst ning milline on kunstniku roll ühiskonnas.